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ICONIQ Growth 2024 Marketing Budgets and Productivity Report
SaaS Talk™ with the Metrics Brothers - Strategies, Insights, & Metrics for B2B SaaS Executive Leaders
Rethinking Marketing Metrics and Measurement Practices
This chapter explores the complexities of evaluating marketing effectiveness, focusing on key metrics like SEO, SEM, and conversion rates in demand and lead generation contexts. It critiques the common reliance on lead volume and highlights the need for standardized measurement practices to improve marketing assessments.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode