2Bobs—with David C. Baker and Blair Enns

Churn, Baby, Churn

Jan 4, 2023
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INSIGHT

Reinvent The Firm One Client At A Time

  • Reinvent your firm one client at a time to change what the firm is without disrupting everything at once.
  • Swapping old clients for new ones accelerates strategic change more reliably than clinging to legacy accounts.
ADVICE

Plan Client Exits Before They Happen

  • Plan client exits proactively so departures happen on good terms and don't feel like entrapment.
  • Design services with clear start, normal use, and exit phases, and include training or check-ins for the final phase.
INSIGHT

Capabilities Outpace Client Perception

  • Your firm's capabilities often evolve faster than long-term clients' needs or perceptions of you.
  • That gap makes re-educating legacy clients difficult and is a reason to accept client turnover.
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