2min chapter

2Bobs—with David C. Baker and Blair Enns cover image

Churn, Baby, Churn

2Bobs—with David C. Baker and Blair Enns

CHAPTER

Why You Should Cycle Clients and Employees

There's an ideal length for both of these relationships. Don't intentionally try to make your client relationship shorter, but don't resist it because when you resist it, you do all kinds of strange, crazy things. On the employee side, what you do is you tend to overpay people to keep them there. It's not that bad to have shorter cycling of your employee and your client base.

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