2min chapter

2Bobs—with David C. Baker and Blair Enns cover image

Churn, Baby, Churn

2Bobs—with David C. Baker and Blair Enns

CHAPTER

Your Capabilities Are Changing Faster Than What Your Clients Need

The trend line of what your clients as a group need is trending upward. Your capabilities are typically changing faster than what your clients need and you are stuck in this place. And that's part of the argument, the second part of this argument too. But there are counter examples everywhere, I think, and they're kind of beautiful things to behold but in some ways they're the exception that proves the rule.

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