2Bobs—with David C. Baker and Blair Enns cover image

Churn, Baby, Churn

2Bobs—with David C. Baker and Blair Enns

00:00

The Second Argument for Cycling Clients

"We don't spend enough time thinking about the old things that we are no longer going to do," he says. "If you're going to lose a client, lose them on good terms and plan for it." The easiest way to lose money is to have entire departments idle because the client has decided they don't want to include this as part of the normal processyou do for everybody else.

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