2Bobs—with David C. Baker and Blair Enns cover image

Churn, Baby, Churn

2Bobs—with David C. Baker and Blair Enns

CHAPTER

Why Cycling Clients Isn't a Bad Thing

I've just got four reasons why I think cycling clients isn't a terrible thing and you shouldn't resist it. You can manage that transition faster moving from the kind of firm you are now to the type of firm you want to be if you view it as a process that depends on doing it one client at a time. If you're hanging on to your clients for dear life, that renewal process is going to be slower. My philosophy is that growth is the neutral concept. Rather than adding new clients, I think it's better just to say, all right, there's new clients here. Before we add capacity and increase my management load, maybe we should probably swap out these one or

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