Marketecture: Get Smart. Fast. Episode 46: Beeswax co-founder Shamim Samadi on bringing oRTB to retail media
5 snips
Nov 10, 2023 Shamim Samadi, co-founder of Beeswax and former Google ad group veteran, discusses bringing real-time bidding to retail media. Topics include standardizing onsite product listing ads, creating Beeswax and lessons in ad tech, regrets and challenges in pricing, and earnings reports and the competitive landscape of the ad tech industry.
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Transcript
Episode notes
1 2 3 4 5 6
Introduction
00:00 • 2min
A discussion on the low profile of a Beeswax co-founder and the push to make retail media RTB compatible
01:51 • 2min
Standardizing Onsite Product Listing Ads
04:08 • 17min
Creating Beeswax: Differentiation and Lessons in Ad Tech
20:47 • 6min
Regrets, Challenges, and Pricing: Lessons from the Beeswax Co-Founder
26:24 • 5min
Earnings Reports and Competitive Landscape of Ad Tech Industry
31:12 • 13min