Marketecture: Get Smart. Fast.
Episode 46: Beeswax co-founder Shamim Samadi on bringing oRTB to retail media
Nov 10, 2023
Shamim Samadi, co-founder of Beeswax and former Google ad group veteran, discusses bringing real-time bidding to retail media. Topics include standardizing onsite product listing ads, creating Beeswax and lessons in ad tech, regrets and challenges in pricing, and earnings reports and the competitive landscape of the ad tech industry.
44:27
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Quick takeaways
- Amazon's targeted pre-sold ads deliver personalized messages to different viewers based on their demographics and location, enhancing the advertising experience.
- Google's generative AI enables advertisers to create personalized ad content based on audience data, boosting relevancy and engagement in advertising campaigns.
Deep dives
Amazon introduces targeted pre-sold audience TV ads
Amazon has launched a new video format called targeted pre-sold ads, allowing marketers to deliver ads to specific audience segments. This format utilizes audience data to deliver different messages to different viewers based on their demographics, location, and other factors. By using audience targeting, Amazon aims to provide a more personalized advertising experience for viewers and generate better results for marketers.
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