Shamim Samadi
Co-founder of Beeswax and a long-time veteran of Google's ad group, now working with the IAB on developing standards for bringing RTB to retail media.
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Nov 10, 2023 • 44min
Episode 46: Beeswax co-founder Shamim Samadi on bringing oRTB to retail media
Shamim Samadi, co-founder of Beeswax and former Google ad group veteran, discusses bringing real-time bidding to retail media. Topics include standardizing onsite product listing ads, creating Beeswax and lessons in ad tech, regrets and challenges in pricing, and earnings reports and the competitive landscape of the ad tech industry.
