Episode 46: Beeswax co-founder Shamim Samadi on bringing oRTB to retail media
Marketecture: Get Smart. Fast.
Creating Beeswax: Differentiation and Lessons in Ad Tech
The chapter discusses the creation of Beeswax, a new demand side platform (DSP), and the strategy to differentiate themselves from competitors. The speakers emphasize the importance of finding a niche and focusing on specific customers in ad tech.
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