
Episode 46: Beeswax co-founder Shamim Samadi on bringing oRTB to retail media
Marketecture: Get Smart. Fast.
Regrets, Challenges, and Pricing: Lessons from the Beeswax Co-Founder
The hosts discuss their regrets and challenges in positioning and pricing their business, including missing out on opportunities and difficulties in transitioning to a new customer segment. They also touch on their innovative pricing approach and the challenges of adapting it to a different market before transitioning to a discussion on news and earnings.
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