Elevate with Robert Glazer Elevate Classics: Mike Salguero on Building ButcherBox Into A Top Businesss
11 snips
May 30, 2024 
Mike Salguero, CEO of ButcherBox, discusses his entrepreneurial journey and scaling a direct-to-consumer meat business. Topics include childhood influences, challenges in subscription-based businesses, influencer marketing, and customer retention strategies.
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VCs Are Pattern Recognizers
- Venture capitalists seek patterns and tend to back ideas fitting popular trends like marketplaces.
- Rebranding a woodworking site into a marketplace converted investor scepticism into interest.
From Grass-Fed Beef Dealer to Founder
- Mike started buying grass-fed beef directly from farmers and reselling to friends like a private dealer.
- This informal distribution inspired the idea for ButcherBox as a convenient subscription business delivering quality meat.
The Loneliness of VC Backing
- Raising venture capital can be lonely and adversarial without genuine allies in your corner.
- VCs typically juggle many investments and may offer shallow involvement or disconnected advice.