The chapter explores the journey of a business startup as it transitions from a subscription service to a marketplace for custom products. Despite challenges in pitching the idea, the marketplace concept garners interest and leads to success. It highlights the importance of ethically sourced products and the shift towards custom jewelry that proves successful for the team.
Mike Salguero is the founder and CEO of ButcherBox, a revolutionary direct-to-consumer meat business that transformed eCommerce when it launched in 2015. Salguero founded the company as a side project, but quickly scaled it into a thriving business with over half-a-billion dollars in annual revenue.
In this classic episode, Mike joined host Robert Glazer on the Elevate Podcast to talk about his entrepreneurial journey, how he started and scaled ButcherBox into a direct-to-consumer juggernaut, and much more.
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