Elevate Classics: Mike Salguero on Building ButcherBox Into A Top Businesss
Elevate with Robert Glazer
00:00
Influencer Marketing and Customer Retention Strategies
This chapter delves into the speaker's journey from selling meat like a 'drug dealer' to launching a home meat delivery service. It highlights the impact of influencer marketing, cookies for tracking sales, and a residual business model for marketing costs. The strategies for customer retention through engaging content, influencer partnerships, and genuine relationships are discussed, emphasizing the evolution of marketing strategies from influencer marketing to traditional paid media.
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