This chapter delves into the speaker's journey from selling meat like a 'drug dealer' to launching a home meat delivery service. It highlights the impact of influencer marketing, cookies for tracking sales, and a residual business model for marketing costs. The strategies for customer retention through engaging content, influencer partnerships, and genuine relationships are discussed, emphasizing the evolution of marketing strategies from influencer marketing to traditional paid media.
Mike Salguero is the founder and CEO of ButcherBox, a revolutionary direct-to-consumer meat business that transformed eCommerce when it launched in 2015. Salguero founded the company as a side project, but quickly scaled it into a thriving business with over half-a-billion dollars in annual revenue.
In this classic episode, Mike joined host Robert Glazer on the Elevate Podcast to talk about his entrepreneurial journey, how he started and scaled ButcherBox into a direct-to-consumer juggernaut, and much more.
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