The Peel with Turner Novak Life360's 17-Year Journey to $3B | Chris Hulls, Founder and CEO
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Jan 2, 2025 
Chris Hulls, co-founder and CEO of Life360, sheds light on his journey in creating a family-oriented social network valued over $3 billion. He discusses launching the app post-Hurricane Katrina with support from his mother and a Google grant. Hulls shares stories of fierce competition against tech giants, navigating viral TikTok challenges, and twice going public. He offers insights on innovation in family safety tech and the hurdles of venture funding, emphasizing resilience and authentic leadership in the tech world.
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Humble Beginnings
- Chris Hulls started Life360 after a health scare and a desire to try entrepreneurship.
- He borrowed money from his mom and a professor, working from a basement and paying himself $700 monthly.
Wild West of App Stores
- In the early days of app stores, there were few apps available.
- Life360 was one of the first 20 apps on Android, leveraging keyword stuffing and app clones to gain early traction.
Pivot to Location Sharing
- Life360's initial focus was emergency communication, but they pivoted to location sharing.
- This pivot was driven by the realization that constant visibility, not just emergency contact, was key for families.