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Navigating the IPO Journey
This chapter explores the strategic decision to go public on the Australian Stock Exchange as a precursor to entering the US market, highlighting the benefits of enhanced governance and liquidity. It delves into the complexities of the IPO process, contrasting experiences in both markets and the crucial role of investment banks in securing investor engagement. Through personal insights, the chapter illustrates the intricacies of preparing for public offerings, including preferred stock structures, compliance challenges, and the strategic nature of pricing and book building.