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Navigating TikTok's Impact and User Engagement
This chapter explores the effects of TikTok on brand reputation and user interaction, emphasizing a viral meme and backlash during the pandemic. The discussion includes innovative responses to user concerns, like new app features, and reflects on the cultural influences affecting the adoption of the Life360 app across different U.S. demographics. Through personal anecdotes and AI tool comparisons, the chapter highlights the complex dynamics of technology in family life and the challenges of managing user expectations.