11min chapter

The Peel with Turner Novak cover image

Life360's 17-Year Journey to $3B | Chris Hulls, Founder and CEO

The Peel with Turner Novak

CHAPTER

The Battle Against Patent Trolls and Market Competition

This chapter explores the nuances of targeted advertising versus traditional commercials and the frustrations with generic ads. It discusses Tile's strategic adaptation within a competitive landscape, contrasting its tracking products with Apple’s AirTags while addressing the challenges of hardware development. Additionally, the chapter reflects on the fight against patent trolls, emphasizing themes of justice, revenge, and the broader implications of litigation in the business world.

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