

The Peel with Turner Novak
Turner Novak
Exploring the world’s greatest startup stories.
Get a behind the scenes look into the founding stories of your favorite companies. Learn how the industries they operate in actually work, and learn playbooks and tactics you can use to launch and scale your own business.
Get a behind the scenes look into the founding stories of your favorite companies. Learn how the industries they operate in actually work, and learn playbooks and tactics you can use to launch and scale your own business.
Episodes
Mentioned books

Aug 21, 2025 • 1h 15min
How to Build a Content Strategy + CPG Brand Lessons | Isaac Medeiros (Mini Katana, Kanpai Foods)
Isaac Medeiros, Founder of Mini Katana and Kanpai Foods, shares his expertise in building content-driven brands that rack up over 1 billion views monthly. He discusses the stark differences between TikTok and YouTube algorithms and emphasizes the importance of emotional engagement over mere follower counts. Isaac also reveals challenges he faced, like moving his supply chain to Mexico due to tariffs, and offers insights on launching freeze-dried candy products in retail. His strategies for viral content creation and audience loyalty are practical jewels for aspiring entrepreneurs.

53 snips
Aug 14, 2025 • 1h 58min
The Past, Present, and Future of AI, Robotics, Venture Capital, Crypto | Why Deep Tech Startups Mess up Value Capture | Michael Dempsey, Managing Partner, Compound
Michael Dempsey, Managing Partner at Compound, shares his insights on the evolving landscape of technology and investment. He discusses the intersection of AI and robotics, the importance of value capture for deep tech startups, and the challenges in navigating venture capital. Dempsey reflects on the investment journey with Runway and contrasts traditional investment strategies with those needed for AI startups. He emphasizes the need for adaptability in venture firms and critiques the authenticity crisis emerging in venture content.

68 snips
Aug 8, 2025 • 1h 38min
Ryan Hoover on Growth Flywheels, Building Communities, Helping Founders, LP Investing
Ryan Hoover, the visionary founder of Product Hunt and Weekend Fund, shares his invaluable insights from helping countless entrepreneurs navigate product launches. He reveals how Product Hunt evolved from a simple email list into a tech powerhouse through a unique growth flywheel. The conversation dives into the changing nature of online communities and the impact of AI on human behavior in tech. Hoover also discusses his venture investing journey, highlighting a remarkable 400x investment in consumer health and the significance of authenticity in Silicon Valley startups.

37 snips
Aug 1, 2025 • 1h 25min
PhD to $100M Revenue: Rebuilding SMB Lending with AI | Sahill Poddar, Co-founder and CEO of Parafin
Sahill Poddar, Co-founder and CEO of Parafin, transitioned from a career in particle physics at CERN to revolutionizing SMB lending with AI. He shares insights on overcoming the challenges of traditional banking for small businesses, particularly in the gig economy. Poddar discusses how data-driven solutions helped secure big names like DoorDash as clients. He also draws parallels between machine learning in physics and Fintech, emphasizing the importance of innovation and customer understanding in modern lending.

18 snips
Jul 24, 2025 • 1h 37min
Sleeping in Parking Lots to $250M+ Revenue: How Handshake Built Gen Z's Career Platform, Inside its Fast Growing AI Data Labeling Business, Scaling a Three-Sided Marketplace, How AI Changes Hiring
Garrett Lord, Co-founder and CEO of Handshake, shares his journey from sleeping in parking lots to leading a revolutionary career platform for Gen Z. He discusses Handshake's explosive growth, surpassing LinkedIn in young user engagement. The conversation dives into the future of AI in hiring, the importance of building a three-sided marketplace, and how to scale effectively while prioritizing skills. Garrett also reveals the challenges he faced early on, including creative customer outreach and the significant role of university partnerships in connecting young professionals.

24 snips
Jul 18, 2025 • 1h 28min
Solving the Hardest Problems in Dev Tools | Jake Cooper, Founder of Railway
Jake Cooper, Founder of Railway, dives into the toughest challenges in developer tools and the critical role of robust backend infrastructure, especially as AI demands escalate. He discusses strategic choices like build vs buy in AI software and Railway's bold forays into creating their own data centers. With unique onboarding and a focus on problem-solving, Jake emphasizes the importance of balancing work culture and efficiency, all while enabling creators to monetize their backend templates. Insightful and inspiring, it's a roadmap for innovation in tech.

33 snips
Jul 11, 2025 • 1h 29min
How WordPress Powers 43% of the Internet | Matt Mullenweg, Co-founder and CEO, Automattic
In this engaging discussion, Matt Mullenweg, co-founder of WordPress and Automattic, reflects on building a platform that now powers 43% of the internet. He dives into the philosophy of open source, emphasizing its long-term benefits and discussing how Automattic was among the first SaaS companies. Mullenweg shares insights on community building, lessons from Disney on optimism, and the evolution of coding in the age of AI. He also touches on the importance of philanthropy within the tech industry and innovative employee equity models.

125 snips
Jul 3, 2025 • 1h 31min
Gamma's Journey to $50M ARR with 30 Employees | Co-founder and CEO Grant Lee
Grant Lee, Co-founder and CEO of Gamma, an innovative AI-powered presentation platform, discusses how they transformed presentations by focusing on narratives over designs. He shares their incredible growth story, reaching $50M ARR and 50M users with just 30 employees. Grant emphasizes the importance of hiring full-stack generalists and maintaining a creative company culture without the pressures of Silicon Valley norms. The podcast also dives into Gamma's unique approach to AI, which enhances product development while keeping a strong connection with their user community.

47 snips
Jun 26, 2025 • 1h 54min
Inside the $2 Trillion Employee Benefits Market | Ryan Sachtjen, Threeflow
Ryan Sachtjen, Co-founder and CEO of Threeflow, dives into the colossal $2 trillion employee benefits market, uncovering how smaller companies can leverage their position against giants. He shares insights on the importance of brokers, the evolving role of AI in insurance, and his personal story of resilience while launching his startup amidst his wife's health crisis. The discussion also touches on innovative fundraising strategies, the impact of data normalization, and key qualities needed for success in the rapidly evolving insurance landscape.

34 snips
Jun 19, 2025 • 1h 42min
How to Raise a VC Fund Today, How AI is Changing Fintech, Traits of Top Emerging Managers, Why Everyone is Selling Secondaries, Triple-Layered SPVs | Samir Kaji, Co-founder and CEO of Allocate
Samir Kaji, Co-founder and CEO of Allocate, dives into the evolving landscape of private markets. He highlights the surge in private investment firms and the hurdles new venture funds face in raising capital. The conversation touches on the critical role of secondaries in enhancing liquidity and how AI is transforming the evaluation of fund managers. Kaji also discusses effective strategies for emerging managers to differentiate themselves and the complexities of navigating triple-layered SPVs. It's a rich exploration of innovation and adaptation in today's venture capital world.