

The Peel with Turner Novak
Turner Novak
Exploring the world’s greatest startup stories.
Get a behind the scenes look into the founding stories of your favorite companies. Learn how the industries they operate in actually work, and learn playbooks and tactics you can use to launch and scale your own business.
Get a behind the scenes look into the founding stories of your favorite companies. Learn how the industries they operate in actually work, and learn playbooks and tactics you can use to launch and scale your own business.
Episodes
Mentioned books

Oct 23, 2025 • 1h 19min
From Pivot to Fortune 10 Customers, Lessons in Founder-Led Sales | Adit Abraham, Co-founder and CEO of Reducto
Adit Abraham, Co-founder and CEO of Reducto, leads an AI document ingestion company that has processed over a billion pages. He shares insights on rapidly landing a Fortune 10 customer as a two-person startup and achieving $1 million in ARR in just months. The conversation dives into the challenges of extracting structured data from varied document layouts and the importance of accurate ingestion for AI applications. Adit also discusses their strategic approach to growth, emphasizing depth over breadth in product development.

20 snips
Oct 16, 2025 • 1h 41min
Building AI-Native Infrastructure for Developers | Erik Berhnardsson, CEO of Modal
Erik Bernhardsson, Co-founder and CEO of Modal, previously a Spotify engineer, dives into the creation of AI-native infrastructure. He discusses the GPU shortage and Modal's innovative approach to aggregating GPU capacity. Erik shares his insights from Spotify’s culture and the importance of treating hiring as a prediction problem. He believes AI will significantly increase the demand for developers, and emphasizes the need for startups to address challenging, long-term problems rather than chasing quick wins.

25 snips
Oct 9, 2025 • 1h 40min
Howie: The AI Secretary | Austin Petersmith, Co-founder and CEO
Austin Petersmith, Co-founder and CEO of Howie, dives into the challenges of building AI email assistants. He explains why AI is tough to crack, especially with the complexities of scheduling. Austin reveals how a human-in-the-loop approach has improved growth and user retention. He shares the story behind Howie's catchy name and the viral launch video that propelled their success. With insights into brand strategy and the potential for broadening their services, Austin outlines the exciting future for AI in productivity.

15 snips
Oct 2, 2025 • 1h 17min
How Loops Fixes Email for Developers with Co-founder and CEO Chris Frantz
Chris Frantz, Co-founder and CEO of Loops—an email platform designed for software companies—shares his insights on the persistent challenges of email communication. He discusses the unique product-led growth strategy and the decision to skip a Series A funding round. Chris dives into the hilarious marketing stunts that built their early user base, including a memorable Times Square billboard. He also explains why all customer support is handled by engineers, reflecting his hands-on approach to user experience.

31 snips
Sep 25, 2025 • 2h 6min
Untold Startup Lessons from Dozens of Academic Research Papers with Dan Gray at Equidam
Dan Gray, Head of Insights at Equidam, dives into the world of startups and venture capital, armed with insights from academic research. He discusses the pitfalls of premature scaling, emphasizing that 70% of failures stem from raising too much cash too soon. The importance of origination stage investing is highlighted, revealing how first-check investors significantly affect startup viability. Gray also critiques the phenomenon of ‘startup catering’, where founders conform too much to investor expectations, leading to a sea of sameness in new ventures.

59 snips
Sep 18, 2025 • 1h 52min
Rethinking Asset Allocation, The Past Present and Future of Venture Capital | Dan Feder, University of Michigan
Dan Feder, Senior Managing Director of Investments at the University of Michigan’s $18 billion endowment, shares insights on venture capital and asset allocation. He emphasizes the need for institutional investors to rethink their strategies and distinguishes between risk and uncertainty. Dan recalls his unique experience racing Lance Armstrong, drawing parallels to investment preparation. He explains the evolution of venture since 2000, the trend of roll-ups in services, and offers key advice for fund managers to attract LPs, highlighting the importance of relevance and independent thinking.

27 snips
Sep 12, 2025 • 1h 59min
Inside Intercom’s AI Turnaround, Why Software Companies Must Train Their Own Models | Eoghan McCabe, Co-founder and CEO
Eoghan McCabe, Co-founder and CEO of Intercom, shares insights on transforming companies into AI-native entities. He discusses the imperative for businesses to develop their own AI models to stay competitive. Eoghan also addresses the challenges of late-stage software companies, the shift to outcome-based pricing in AI, and lessons learned from his return to Intercom. The conversation dives into the complexities of fundraising and the evolving dynamics of venture capital, providing a candid look at the AI landscape and the necessity of innovation.

39 snips
Sep 4, 2025 • 1h 21min
How To Generate Alpha in Venture Capital | Albert Azout, Level Ventures
Albert Azout, Co-founder and Managing Partner of Level Ventures, dives into the challenges of venture investing. He shares insights on how to generate alpha, emphasizing the significance of networking and criticality investing. The discussion also highlights the role of capital flows and the importance of early consensus in maximizing returns. Azout showcases custom software built for analyzing networking dynamics, shedding light on how technology influences investment decisions. This engaging conversation is a treasure trove for aspiring venture capitalists!

19 snips
Aug 29, 2025 • 1h 51min
The Ocean: Earth’s $2.5 Trillion Last Frontier | Will O’Brien, Co-founder of Ulysses
Will O’Brien, Co-founder and CEO of Ulysses, is passionate about ocean exploration and the economic potential of the sea, valued at $2.5 trillion. He discusses how Ulysses is developing modular, autonomous robots to help restore marine ecosystems. The conversation also dives into innovative ocean business models, including floating cities and treasure hunts, while highlighting the connection between conspiracy theories and entrepreneurship. O’Brien shares insights on navigating government contracts and the unique challenges of promoting ocean technology.

Aug 21, 2025 • 1h 15min
How to Build a Content Strategy + CPG Brand Lessons | Isaac Medeiros (Mini Katana, Kanpai Foods)
Isaac Medeiros, Founder of Mini Katana and Kanpai Foods, shares his expertise in building content-driven brands that rack up over 1 billion views monthly. He discusses the stark differences between TikTok and YouTube algorithms and emphasizes the importance of emotional engagement over mere follower counts. Isaac also reveals challenges he faced, like moving his supply chain to Mexico due to tariffs, and offers insights on launching freeze-dried candy products in retail. His strategies for viral content creation and audience loyalty are practical jewels for aspiring entrepreneurs.


