The Peel with Turner Novak cover image

Life360's 17-Year Journey to $3B | Chris Hulls, Founder and CEO

The Peel with Turner Novak

CHAPTER

Innovating Family Safety with Smart Notifications and Targeted Advertising

This chapter explores the integration of automated features in an app, including real-time location notifications and automatic Uber ordering. It also delves into the advertising strategies that utilize first-party location data, while addressing concerns around data privacy and public perceptions of targeted advertising.

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