Search with Candour 2025 is the worst time to rebrand | Interview with Krešimir Ćorluka | Search with Candour
Sep 1, 2025
In this discussion, Krešimir Ćorluka, co-founder of Canonical Agency and organizer of Zagreb SEO Summit, sheds light on the crucial interplay between branding and SEO. He warns against the dangers of hasty rebranding, which can harm customer relationships. The conversation dives into the transformative role of AI in digital marketing, emphasizing content quality and trust. Krešimir also advocates for deeper connections with target audiences, underscoring the need for brands to adapt their strategies thoughtfully in this evolving landscape.
AI Snips
Chapters
Transcript
Episode notes
Build Conferences For Yourself First
- Make events and content you would want to attend; build trust first.
- Focus on curating speakers you respect to grow credibility over time.
Don’t Pivot To Branding Blindly
- Do not pivot into branding without brand experience or customer research.
- Avoid rushed rebrands driven by hype; they can destroy visibility and trust.
Expansion Must Align With Customers
- Expanding products outside core audience dilutes brand signals and confuses users.
- Sell adjacent items aligned to your customer, not random high-volume opportunities.