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2025 is the worst time to rebrand | Interview with Krešimir Ćorluka | Search with Candour

Search with Candour - SEO podcast

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Navigating Branding and SEO Challenges

This chapter examines the intricate relationship between branding and SEO, highlighting the dangers of hasty rebranding efforts that may alienate customers. It discusses the importance of maintaining a clear brand identity while adapting to market demands, emphasizing customer-centric approaches in branding strategies. Real-world examples illustrate how brands can suffer from brand dilution and poor reputation as they rush to adopt buzzword-driven tactics without fully understanding their audience.

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