Krešimir Ćorluka

In this discussion, Krešimir Ćorluka, co-founder of Canonical Agency and organizer of Zagreb SEO Summit, sheds light on the crucial interplay between branding and SEO. He warns against the dangers of hasty rebranding, which can harm customer relationships. The conversation dives into the transformative role of AI in digital marketing, emphasizing content quality and trust. Krešimir also advocates for deeper connections with target audiences, underscoring the need for brands to adapt their strategies thoughtfully in this evolving landscape.