Strategic Branding: The Importance of Granular Connections

In this week's episode of Search with Candour, Jack Chambers-Ward discusses the dynamic relationship between branding and SEO with Krešimir Ćorluka, co-founder of Canonical Agency and one of the organisers of Zagreb SEO Summit.

Discover the potential pitfalls of bad branding, learn how to ensure your brand strategy supports your SEO efforts, and understand why knowing your customer base is crucial. Plus, get insights into the future challenges and opportunities brought by AI and LLMs in the digital marketing landscape

Follow Krešimir:

• Zagreb SEO Summit: https://zagrebseosummit.com/
• Canonical Agency: https://canonical.hr/
• LinkedIn: https://www.linkedin.com/in/kresimir-corluka/

00:00 Highlight reel

01:08 Introduction

03:34 Zagreb SEO Summit Recap

12:21 Challenges in Branding and Rebranding

35:38 The Importance of Team Collaboration

36:22 Challenges with Brand Managers

36:52 Misguided Corporate Decisions

41:10 The AI Hype and Its Pitfalls

45:51 The Future of Google and AI

52:52 Monetisation and Content Quality Concerns

59:15 Final Thoughts and Recommendations