The How of Business - How to start, run & grow a small business. 368: Marketing Plan Overview
28 snips
Apr 26, 2021 Serial entrepreneur and small business coach, Henry Lopez, shares valuable insights on marketing planning for small businesses in this podcast. Topics discussed include defining ideal clients, crafting value propositions, creating marketing funnels, and developing targeted marketing plans. The episode emphasizes the importance of adapting marketing strategies to evolving landscapes and consistently improving efforts for business growth.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Introduction
00:00 • 2min
Defining Your Ideal Client for Effective Marketing
02:05 • 13min
Crafting a Clear Value Proposition and Elevator Pitch
15:03 • 1min
Crafting Elevator Pitch & Defining Marketing Funnel for Lead Generation
16:28 • 6min
Crafting a Targeted Marketing Plan
22:20 • 8min
Evolution of Small Business Marketing Strategies
30:06 • 9min