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The How of Business - How to start, run & grow a small business.
368: Marketing Plan Overview
Apr 26, 2021
Serial entrepreneur and small business coach, Henry Lopez, shares valuable insights on marketing planning for small businesses in this podcast. Topics discussed include defining ideal clients, crafting value propositions, creating marketing funnels, and developing targeted marketing plans. The episode emphasizes the importance of adapting marketing strategies to evolving landscapes and consistently improving efforts for business growth.
39:38
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Quick takeaways
- Having a marketing plan ensures focus on attracting and retaining customers efficiently.
- Understanding your target audience beyond demographics leads to tailored marketing messages for effective communication.
Deep dives
The Importance of a Marketing Plan for Small Businesses
Having a marketing plan for your small business is crucial as it drives much of your business activities. Whether launching a new business or already established, having a plan ensures focus on attracting and retaining customers efficiently. Defining a high-level marketing process that is flexible and revisited regularly helps small businesses maximize limited resources for effective execution.
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