The How of Business - How to start, run & grow a small business. cover image

368: Marketing Plan Overview

The How of Business - How to start, run & grow a small business.

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Defining Your Ideal Client for Effective Marketing

The chapter stresses the importance of small business owners clearly defining their ideal client to tailor marketing efforts effectively. It discusses understanding the target market beyond demographics to address specific needs and preferences. Examples are shared to demonstrate the impact of defining an ideal client for successful marketing strategies.

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