9min chapter

The How of Business - How to start, run & grow a small business. cover image

368: Marketing Plan Overview

The How of Business - How to start, run & grow a small business.

CHAPTER

Evolution of Small Business Marketing Strategies

This chapter emphasizes the importance of regular evaluation and updates in marketing plans for small businesses, discussing the essentials of a website and a Google My Business page. It introduces a simple one-page marketing plan concept and stresses the significance of understanding the target audience and consistent improvement in marketing efforts.

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