Serial entrepreneur and small business coach, Henry Lopez, shares valuable insights on marketing planning for small businesses in this podcast. Topics discussed include defining ideal clients, crafting value propositions, creating marketing funnels, and developing targeted marketing plans. The episode emphasizes the importance of adapting marketing strategies to evolving landscapes and consistently improving efforts for business growth.

Small business expert Henry Lopez discusses the top 7 start-up mistakes to avoid, including poor research, bad partners, starting too big, poor marketing, and not starting at all. He emphasizes the importance of proper planning, team building, avoiding conflicts in partnerships, and adjusting business models based on market feedback.

Henry Lopez, a small business planning expert and host of a popular podcast focused on entrepreneurship, shares insights on creating effective business plans. He discusses why a business plan is essential for organizing thoughts and validating ideas. Key topics include the Lean Business Model Canvas and the importance of tailoring plans for different audiences. Lopez emphasizes mentorship's role in the planning process, helping entrepreneurs reduce startup risks and achieve their short-term and long-term objectives.