8min chapter

The How of Business - How to start, run & grow a small business. cover image

368: Marketing Plan Overview

The How of Business - How to start, run & grow a small business.

CHAPTER

Crafting a Targeted Marketing Plan

The chapter discusses the importance of defining the customer journey, investing in selected social media platforms, and creating a marketing budget tied to target revenues. It emphasizes the need for a strategic marketing plan to navigate evolving landscapes and track performance for informed decisions.

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