The How of Business - How to start, run & grow a small business. cover image

368: Marketing Plan Overview

The How of Business - How to start, run & grow a small business.

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Crafting Elevator Pitch & Defining Marketing Funnel for Lead Generation

This chapter emphasizes the significance of capturing leads through various tactics and highlights the importance of a CRM system for lead tracking and a POS system for retail businesses. Introducing a new show sponsor, Go Site, offering an all-in-one online platform for businesses to enhance their digital presence.

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