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David Ackert: Build Meaningful and Strategic Connections That Drive Business

7 snips
Mar 24, 2025
In this discussion, David Ackert, Co-founder and CEO of Ackert, Inc., dives into the art of strategic networking. He emphasizes prioritizing meaningful relationships over sheer numbers, advising professionals to cultivate a ‘shortlist’ of key clients and prospects. The talk reveals that it often takes 14 interactions from first contact to contract, underlining the value of persistence. Ackert also highlights the importance of assessing potential partners based on chemistry, commerce potential, capabilities, and collaboration for sustainable business growth.
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ADVICE

Networking with an Abundance Mindset

  • Focus on learning about others and providing value at networking events.
  • Identify potential clients or strategic partners for follow-up.
ADVICE

The Shortlist Strategy

  • Prioritize a shortlist of key clients, dormant contacts, and high-value prospects.
  • Focus on deeper engagement with fewer people instead of amassing connections.
ADVICE

Reconnecting with Dormant Ties

  • Reconnect with dormant ties by simply acknowledging the lost time and asking about their well-being.
  • Avoid overthinking the reconnection process; keep it natural.
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