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David Ackert: Build Meaningful and Strategic Connections That Drive Business

BE THAT LAWYER

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Leveraging Client Relationships for Business Growth

This chapter emphasizes the importance of nurturing existing client relationships over constantly seeking new connections in business development. It introduces the 40 Actions Matrix as a tool for enhancing engagement and retention, while highlighting the significance of multiple interactions in securing client loyalty. The discussion also covers the traits of effective referral sources and strategies for improving networking effectiveness within the legal industry.

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