Indian Business Podcast Amul’s secret e-commerce plans decoded? | Amul Md. Jayen Mehta
Dec 21, 2024
In this conversation, Jayen Mehta, Managing Director of Amul, shares his journey in leading India's largest FMCG brand. He discusses the impressive leap from ₹800 crores to ₹80,000 crores, attributed to Amul's cooperative model and strong supply chain management. Jayen explores the implications of Minimum Support Price and the challenges in efficient inventory management. He unveils Amul's strategic moves into e-commerce and high-protein products, all while highlighting their commitment to farmers and quality control in a competitive market.
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Amul's Unique Business Model
- Amul's cooperative model prioritizes both producers and consumers, balancing profit and social impact.
- It buys raw materials at the highest possible price and sells finished goods at the lowest, ensuring maximum returns for farmers and affordability for consumers.
Amul's Supply Chain Efficiency
- Amul's supply chain efficiency is crucial for handling perishable goods like milk.
- They achieve this through a tech-driven system that manages millions of daily transactions, ensuring transparency and trust.
Amul's Distribution Highway
- Amul utilizes a "distribution highway" system to manage its diverse product range and temperature sensitivities.
- This includes separate distribution channels for fresh, ambient, chilled, and frozen products, optimizing delivery and reducing costs.