Navigating the Dairy Market: Amul's Strategic Innovations

This chapter explores the complexities of gross margins across popular dairy products, emphasizing the importance of a diversified product portfolio for maintaining competitiveness. It highlights Amul's innovative strategies in entering the protein market, addressing challenges of consumer trust while introducing high-protein options. Additionally, the chapter details the attractive franchise model Amul offers, discussing investment requirements and logistical support for prospective franchisees.