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Amul’s secret e-commerce plans decoded? | Amul Md. Jayen Mehta

Indian Business Podcast

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Amul's Dynamic Growth and Cooperative Model

This chapter explores Amul's innovative marketing strategies that balance sustainability and profitability while enhancing farmers' incomes. It dives into the cooperative model's significance, including the establishment of multi-state cooperatives aimed at improving market access and exports. Additionally, it highlights Amul's expansion into new product categories and its forward-thinking supply chain management, showcasing its impact on the agricultural landscape in India.

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