Amul’s secret e-commerce plans decoded? | Amul Md. Jayen Mehta
Indian Business Podcast
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Amul's Franchise and Marketing Success
This chapter explores Amul's franchise opportunities, detailing profit margins, turnover expectations, and the risks posed by larger retailers. It emphasizes the company's dedication to farmers over shareholder interests, focusing on sustainable growth and unique marketing strategies, including the legendary Butter Girl campaign. The discussion highlights how Amul's consistent messaging and low marketing expenditure have created a strong brand legacy that resonates with consumers across generations.
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