Amul's Growth and Cooperative Success

This chapter explores Amul's impressive expansion from 800 crores to 80,000 crores, showcasing its unique cooperative business model that balances farmer profits with consumer affordability. It discusses the intricate supply chain efficiency required for managing dairy products while focusing on innovative marketing strategies and technology utilization. Additionally, the chapter addresses the challenges in adapting to consumer demands and production fluctuations, highlighting Amul's commitment to high-quality, accessible dairy options.