In this conversation, Jayen Mehta, Managing Director of Amul, shares his journey in leading India's largest FMCG brand. He discusses the impressive leap from ₹800 crores to ₹80,000 crores, attributed to Amul's cooperative model and strong supply chain management. Jayen explores the implications of Minimum Support Price and the challenges in efficient inventory management. He unveils Amul's strategic moves into e-commerce and high-protein products, all while highlighting their commitment to farmers and quality control in a competitive market.