Perpetual Traffic
Finally! How to use Google Ads for Lead Generation
Dec 10, 2024
In this engaging discussion, John Moran, a digital marketing maestro known for his innovative feeder strategies, joins Ralph Burns to tackle the complexities of Google Ads. They dive into the common pitfalls of spam leads and how to combat them with practical tips. John shares his secret recipe for lead generation success, illustrating how to optimize Performance Max setups. The conversation covers effective scaling strategies for hefty ad budgets and underscores the importance of remarketing to enhance ROI. It's a treasure trove for marketers seeking higher quality results!
28:35
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Quick takeaways
- The feeder strategy effectively combines search and Performance Max campaigns, focusing on quality leads to enhance return on ad spend.
- Offline Conversion Imports are vital for filtering out spam leads, ensuring only verified leads are reintegrated into advertising campaigns.
Deep dives
The Feeder Strategy Explained
The feeder strategy, also known as the two-step strategy, is an innovative approach designed to enhance lead generation in Google Ads. It aims to combine multiple campaign types, specifically search and Performance Max campaigns, to create a seamless flow that maximizes return on ad spend. This method addresses common issues associated with poor lead quality by effectively separating high-quality leads from junk leads, particularly those generated through YouTube assets. By implementing this strategy, advertisers can optimize their campaigns to focus on quality leads while eliminating spam and bot traffic that often plague lead generation efforts.
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