Perpetual Traffic Finally! How to use Google Ads for Lead Generation
Dec 10, 2024
In this engaging discussion, John Moran, a digital marketing maestro known for his innovative feeder strategies, joins Ralph Burns to tackle the complexities of Google Ads. They dive into the common pitfalls of spam leads and how to combat them with practical tips. John shares his secret recipe for lead generation success, illustrating how to optimize Performance Max setups. The conversation covers effective scaling strategies for hefty ad budgets and underscores the importance of remarketing to enhance ROI. It's a treasure trove for marketers seeking higher quality results!
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Episode notes
Performance Max for Shopping
- Use Performance Max for shopping remarketing, letting standard shopping be the feeder.
- This strategy leverages Performance Max's updated behavior where it no longer competes with standard shopping.
Lead Gen and Spam
- Performance Max for lead generation often yields low-quality leads, primarily due to spam from YouTube video assets.
- Identify spam leads by looking at unusually high click-through rates (400%-700%) and low view counts on YouTube.
Combating Spam
- Combat spam leads by using Offline Conversion Imports (OCI) and excluding video assets from Performance Max.
- This prevents YouTube spam from influencing campaign performance.