3min chapter

Perpetual Traffic cover image

Finally! How to use Google Ads for Lead Generation

Perpetual Traffic

CHAPTER

Innovative Feeder Strategies for Effective Lead Generation

This chapter explores the feeder strategy for lead generation, focusing on its application within Google Ads Performance Max. It critically analyzes the shortcomings of Performance Max for search and underscores the need for effective use of standard shopping and YouTube assets to improve lead quality and campaign outcomes.

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