4min chapter

Perpetual Traffic cover image

Finally! How to use Google Ads for Lead Generation

Perpetual Traffic

CHAPTER

Navigating Google's Performance Max and Lead Generation Challenges

This chapter delves into the complexities and inefficiencies of Google's Performance Max strategy in lead generation, particularly the issue of spam leads. It offers actionable steps to improve campaign effectiveness and stresses the importance of separating YouTube campaigns for better quality conversions.

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