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8min chapter
Finally! How to use Google Ads for Lead Generation
Perpetual Traffic
Optimizing Google Ads with Performance Max
This chapter examines the complexities of the Performance Max feature in Google Ads, focusing on its limitations in generating high-quality leads. It introduces a 'feeder strategy' and a case study to optimize campaigns while mitigating the risks of spammy leads.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode