9min chapter

Perpetual Traffic cover image

Finally! How to use Google Ads for Lead Generation

Perpetual Traffic

CHAPTER

Scaling Advertising Campaigns

This chapter explores strategies for scaling a substantial $25,000 daily advertising budget while optimizing performance through the feeder strategy. The speaker discusses the synergy between search and performance max campaigns, emphasizing the importance of remarketing and key performance metrics to enhance return on ad spend and conversion rates.

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