BJ Fogg: Tiny Habits and the search for truth

In 'Tiny Habits,' Dr. BJ Fogg presents a breakthrough method for habit formation based on 20 years of research and his experience coaching thousands of people. The book introduces the 'Behavior Design' approach, which emphasizes the importance of motivation, ability, and prompts in creating new habits. Fogg's method, known as the ABC (Anchor, Behavior, Celebration) method, involves anchoring new habits to existing routines, performing the behavior, and celebrating each success to reinforce the habit. The book provides step-by-step guides and practical techniques to make habit formation easy, enjoyable, and rewarding, helping readers to increase productivity, reduce stress, and improve overall well-being.

In this highly acclaimed book, Dr. Robert B. Cialdini explains the psychology behind why people say yes and how to apply these insights ethically. The book outlines six universal principles of influence: Reciprocation, Commitment and Consistency, Social Proof, Liking, Authority, and Scarcity. The new and expanded edition includes a seventh principle, Unity, along with new research, insights, and examples. Cialdini uses memorable stories and relatable examples to make the subject accessible and easy to understand, helping readers become more skilled persuaders and defend themselves against unethical influence attempts.

In this book, B.F. Skinner argues that the entrenched belief in free will and the moral autonomy of the individual (referred to as 'dignity') hinders the prospect of using scientific methods to modify behavior. Skinner advocates for a radically behaviorist approach, suggesting that instead of promoting freedom and dignity as personal attributes, we should focus on changing the physical and social environments in which people live. He rejects traditional explanations of behavior in favor of explanations based on the interaction between genetic endowment and personal history, and argues against punishment as an ineffective measure of controlling behavior.