Getting2Alpha

Nate Bosshard is a visionary brand builder and entrepreneur who’s helped shape iconic companies like Burton, Tonal, and hims & hers through a rare blend of taste, intuition, and strategic insight.Join us as we explore Nate’s perspective on what makes a brand truly resonate, from crafting emotional worlds to resisting the pull of algorithmic influence. He shares hard-earned lessons on launching category-defining products, building brands that move culture, & why taste might just be your most valuable asset.

Vicki Tan is a seasoned product designer whose work spans Lyft, Headspace, & Pinterest. With a background in behavioral psychology, she brings a unique lens to decision-making and design.Join us as we explore Vicki’s journey, how she turned curiosity into a powerful creative tool, & why her new book "Ask This Book a Question" reimagines cognitive bias as a pathway to insight.

Jason Hreha, a leading expert in behavioral science and serial entrepreneur, shares invaluable insights on habit-building. He discusses the importance of individualized approaches in forming lasting habits rather than following generic trends. Jason also highlights the Big Five personality traits, emphasizing their role in effective recruitment, especially for remote positions. Additionally, he critiques the gaps in behavioral science research and encourages exploring enjoyable fitness alternatives to running, aiming for sustainable health improvement.

Andy Budd is a designer, entrepreneur, and investor making waves with his new book, The Growth Equation. With a background in UX design, web standards, and startup advising, Andy now helps founders navigate the complex world of venture funding and product growth.Listen as we explore Andy’s journey from building one of the first UX agencies in the UK to shaping the next generation of startups at Seedcamp. He shares invaluable insights on avoiding the Field of Dreams fallacy, mastering go-to-market strategies, and why a great product isn’t enough—you need to know how to sell it.

Nana Janashia is a pioneering force in DevOps education and founder of TechWorld with Nana, a seven-figure training powerhouse that's transformed how people learn DevOps engineering.Listen as we explore Nana's remarkable path from teaching English in Georgia to building a global tech education platform with over 1 million YouTube subscribers. She shares invaluable insights on structuring complex technical content, maintaining laser-sharp focus in business, and the critical importance of deeply understanding your customers.

Mark Jacobstein is a renowned figure in the gaming and tech universe, with three decades of experience building and leading companies at the forefront of new technologies.Having transitioned from a successful career as a Game Executive to becoming a Venture Builder, Mark offers a unique perspective on innovation and leadership. Listen as we explore his journey from the gaming world to venture building and the lessons he's learned along the way.

Ryan Douglas is the co-founder of DeepWell DTx, a digital therapeutics venture lab dedicated to creating immersive experiences that address mental health challenges.Recently, DeepWell DTx achieved a major milestone: the U.S. Food and Drug Administration cleared five mental health apps, including DeepWell's software development kit (SDK). This marks the first time digital therapeutics have been approved for medical use, paving the way for games to be reimbursed through medical insurance.

Gina Pell, a digital media pioneer, runs an exclusive Facebook group with 27K members and a private professional women's network featuring world-class leaders, from early-stage entrepreneurs to Fortune 500 executives.Gina has built companies, audiences, and communities. She observes a significant shift happening online that will impact us all. Discover why she believes social media is transforming into something the world truly needs, especially now.The What Alliance: https://www.thewhatalliance.co/What Women: http://thewhatlist.com/

Julie Dirksen, a learning strategy consultant and author of 'Design For How People Learn,' shares her insights on effective behavior change in education. She highlights the importance of learner motivation and discusses her collaboration with the United Nations to integrate behavioral science into training. Delving into the Combi model, she explores capability and opportunity in fostering change. Additionally, Julie reveals how AI and VR are revolutionizing learning environments by providing personalized feedback and immersive experiences.

Mike Maples is a pioneering Silicon Valley investor who founded Floodgate Ventures in 2005, introducing the concept of seed investing. He achieved major successes with early investments in Twitter, Twitch, and Lyft.His curiosity about what it takes to create a world-changing startup led him to explore how revolutionary ideas often appear crazy at first. This journey inspired his new book, "Pattern Breakers," where he delves into the dynamics of breakthrough startups shaping the future.