Getting2Alpha

Amy Jo Kim
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Sep 3, 2024 • 28min

Gina Pell: Community is the new social

Gina Pell, a digital media pioneer, runs an exclusive Facebook group with 27K members and a private professional women's network featuring world-class leaders, from early-stage entrepreneurs to Fortune 500 executives.Gina has built companies, audiences, and communities. She observes a significant shift happening online that will impact us all. Discover why she believes social media is transforming into something the world truly needs, especially now.The What Alliance: https://www.thewhatalliance.co/What Women: http://thewhatlist.com/
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Jul 30, 2024 • 42min

Julie Dirksen: Design for Behavior Change

Julie Dirksen, a learning strategy consultant and author of 'Design For How People Learn,' shares her insights on effective behavior change in education. She highlights the importance of learner motivation and discusses her collaboration with the United Nations to integrate behavioral science into training. Delving into the Combi model, she explores capability and opportunity in fostering change. Additionally, Julie reveals how AI and VR are revolutionizing learning environments by providing personalized feedback and immersive experiences.
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Jul 18, 2024 • 1h 1min

Mike Maples: Pattern Breakers

Mike Maples is a pioneering Silicon Valley investor who founded Floodgate Ventures in 2005, introducing the concept of seed investing. He achieved major successes with early investments in Twitter, Twitch, and Lyft.His curiosity about what it takes to create a world-changing startup led him to explore how revolutionary ideas often appear crazy at first. This journey inspired his new book, "Pattern Breakers," where he delves into the dynamics of breakthrough startups shaping the future.
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Jun 19, 2024 • 26min

Jillian Ahrens: Designing Digital Therapeutics

Jillian Ahrens is the CPO at Realized Care, a digital therapeutics company specializing in VR solutions. She was formerly Associate Director of Product R&D at Pear Therapeutics, where she led a project developing a CBT-based AI chatbot.Discover what Jillian learned at Pear about patient engagement with AI chatbots, and how she's taking those lessons into her cutting-edge work delivering digital therapeutics for chronic pain.
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Mar 13, 2024 • 1h 6min

Ryan Douglas: Immersive Digital Therapeutics

Ryan Douglas is the co-founder of DeepWell DTx, a digital therapeutics Venture Lab focused on creating immersive experiences that address mental health concerns.Ryan has created numerous medical devices, along with several profitable startups. He has deep experience with the regulatory landscape for digital therapeutics, and is pushing to get digital therapeutics accepted by the medical community.Check out the video here: https://youtu.be/xuXe-HtmBMk
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Nov 10, 2023 • 59min

Starr Long: Creating Ultima Online

Long before World of Warcraft, there was Ultima Online, the first MMO. How did this highly innovative & influential game come to be? And what can we learn from its successes and failures? Starr Long is a game designer and producer who directed the team that built Ultima Online, the first popular Massively Multiplayer Online game. In this in-depth interview, you'll learn how a theater major became a game designer, how Ultima IV blew player's minds, and the shocking things players did early the development of Ultima Online.Check out the video here: https://youtu.be/nzlNq_yiO2Y
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Sep 14, 2023 • 38min

Samuel Hulick: User Onboarding

Samuel Hulick, a renowned UX consultant and leading authority in user onboarding, operates the well-known website useronboard.com. Through this platform, he expertly deconstructs the initial experiences of popular apps and services, showcasing his insights into effective user onboarding processes.Check out the video here: https://youtu.be/YFFw5u_Aq-s
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Aug 31, 2023 • 25min

Jason Hreha: Building Habit-Forming Products

Jason Hreha, a behavioral scientist and co-founder/CEO of Persona, discusses the importance of understanding users and building solutions through habit formation. He explores the application of behavioral science to product design and the benefits of habits for businesses. The podcast also emphasizes the need to choose the right behavior and the importance of providing a great user experience in utility apps.
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Aug 24, 2023 • 30min

Alfie Kohn: Thriving Beyond Competition

Alfie Kohn is an American author and lecturer in education, parenting, and human behavior. The author of fourteen books and hundreds of articles, he is a proponent of progressive education and a strong critic of competition and rewards. Kohn has been described by Time magazine as “perhaps the country’s most outspoken critic of education’s fixation on grades [and] test scores.”Check out the video here: https://youtu.be/Jqcw_0v8ooE
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Aug 4, 2023 • 44min

Adrian Hon: Making Zombies, Run!

Adrian Hon is an English writer and game designer, known for his expertise in alternate reality games and transmedia storytelling. As the CEO of Six to Start, he created the bestselling fitness game "Zombies, Run!" and authored books like "You've Been Played" (2022) and "A History of the Future in 100 Objects" (2020). He studied neuroscience at Cambridge, UCSD, and Oxford, and has spoken at TED, Long Now Foundation, GoogleX, and Disney Imagineering.Check out the video here: https://youtu.be/n8Nm7YEwfCI

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