

Getting2Alpha
Amy Jo Kim
Wanna innovate faster and smarter? Getting2Alpha pulls back the curtain on how breakthrough innovators bring their ideas to life - and delivers actionable tips to help you bring innovative ideas to life. You’ll meet luminaries who've created genre-defining hits - and rising stars who are shaping the future. Listen in and get inspired to innovate smarter and increase your odds of success.
Episodes
Mentioned books

Jul 18, 2024 • 1h 1min
Mike Maples: Pattern Breakers
Mike Maples is a pioneering Silicon Valley investor who founded Floodgate Ventures in 2005, introducing the concept of seed investing. He achieved major successes with early investments in Twitter, Twitch, and Lyft.His curiosity about what it takes to create a world-changing startup led him to explore how revolutionary ideas often appear crazy at first. This journey inspired his new book, "Pattern Breakers," where he delves into the dynamics of breakthrough startups shaping the future.

Jun 19, 2024 • 26min
Jillian Ahrens: Designing Digital Therapeutics
Jillian Ahrens is the CPO at Realized Care, a digital therapeutics company specializing in VR solutions. She was formerly Associate Director of Product R&D at Pear Therapeutics, where she led a project developing a CBT-based AI chatbot.Discover what Jillian learned at Pear about patient engagement with AI chatbots, and how she's taking those lessons into her cutting-edge work delivering digital therapeutics for chronic pain.

Mar 13, 2024 • 1h 6min
Ryan Douglas: Immersive Digital Therapeutics
Ryan Douglas is the co-founder of DeepWell DTx, a digital therapeutics Venture Lab focused on creating immersive experiences that address mental health concerns.Ryan has created numerous medical devices, along with several profitable startups. He has deep experience with the regulatory landscape for digital therapeutics, and is pushing to get digital therapeutics accepted by the medical community.Check out the video here: https://youtu.be/xuXe-HtmBMk

Nov 10, 2023 • 59min
Starr Long: Creating Ultima Online
Long before World of Warcraft, there was Ultima Online, the first MMO. How did this highly innovative & influential game come to be? And what can we learn from its successes and failures? Starr Long is a game designer and producer who directed the team that built Ultima Online, the first popular Massively Multiplayer Online game. In this in-depth interview, you'll learn how a theater major became a game designer, how Ultima IV blew player's minds, and the shocking things players did early the development of Ultima Online.Check out the video here: https://youtu.be/nzlNq_yiO2Y

Sep 14, 2023 • 38min
Samuel Hulick: User Onboarding
Samuel Hulick, a renowned UX consultant and leading authority in user onboarding, operates the well-known website useronboard.com. Through this platform, he expertly deconstructs the initial experiences of popular apps and services, showcasing his insights into effective user onboarding processes.Check out the video here: https://youtu.be/YFFw5u_Aq-s

Aug 31, 2023 • 25min
Jason Hreha: Building Habit-Forming Products
Jason Hreha, a behavioral scientist and co-founder/CEO of Persona, discusses the importance of understanding users and building solutions through habit formation. He explores the application of behavioral science to product design and the benefits of habits for businesses. The podcast also emphasizes the need to choose the right behavior and the importance of providing a great user experience in utility apps.

Aug 24, 2023 • 30min
Alfie Kohn: Thriving Beyond Competition
Alfie Kohn is an American author and lecturer in education, parenting, and human behavior. The author of fourteen books and hundreds of articles, he is a proponent of progressive education and a strong critic of competition and rewards. Kohn has been described by Time magazine as “perhaps the country’s most outspoken critic of education’s fixation on grades [and] test scores.”Check out the video here: https://youtu.be/Jqcw_0v8ooE

Aug 4, 2023 • 44min
Adrian Hon: Making Zombies, Run!
Adrian Hon is an English writer and game designer, known for his expertise in alternate reality games and transmedia storytelling. As the CEO of Six to Start, he created the bestselling fitness game "Zombies, Run!" and authored books like "You've Been Played" (2022) and "A History of the Future in 100 Objects" (2020). He studied neuroscience at Cambridge, UCSD, and Oxford, and has spoken at TED, Long Now Foundation, GoogleX, and Disney Imagineering.Check out the video here: https://youtu.be/n8Nm7YEwfCI

Jul 13, 2023 • 36min
Robin Allenson: Creating AI-powered Tools
Robin Allenson is a serial entrepreneur who studied AI at University of Edinburgh in the early 90s, and went on to found a series of AI-powered ventures. His current venture Similar.ai uses AI to automate the important and often laborious process of optimizing web sites for SEO. Check out the video here: https://youtu.be/H6P746iG2VM

Jun 29, 2023 • 40min
Doug Hofstadter: Reflections on AI
Douglas Hofstadter is a professor of Cognitive Science and Comparative Literature at Indiana University in Bloomington. His research into cognitive science includes concepts such as the sense of self in relation to the external world, consciousness, artistic creation, literary translation, and discovery in mathematics and physics. His 1979 book Gödel, Escher, Bach: An Eternal Golden Braid won both the Pulitzer Prize for general nonfiction. His AI interests explore the subtlest and most slippery aspects of human intelligence, as embodied in deceptively deep analogy problems like ABC is to ABD as XYZ is to what?Check out the video here: https://youtu.be/R6e08RnJyxo