
Getting2Alpha
Wanna innovate faster and smarter? Getting2Alpha pulls back the curtain on how breakthrough innovators bring their ideas to life - and delivers actionable tips to help you bring innovative ideas to life. You’ll meet luminaries who've created genre-defining hits - and rising stars who are shaping the future. Listen in and get inspired to innovate smarter and increase your odds of success.
Latest episodes

Sep 14, 2023 • 38min
Samuel Hulick: User Onboarding
Samuel Hulick, a renowned UX consultant and leading authority in user onboarding, operates the well-known website useronboard.com. Through this platform, he expertly deconstructs the initial experiences of popular apps and services, showcasing his insights into effective user onboarding processes.Check out the video here: https://youtu.be/YFFw5u_Aq-s

Aug 31, 2023 • 25min
Jason Hreha: Building Habit-Forming Products
Jason Hreha, a behavioral scientist and co-founder/CEO of Persona, discusses the importance of understanding users and building solutions through habit formation. He explores the application of behavioral science to product design and the benefits of habits for businesses. The podcast also emphasizes the need to choose the right behavior and the importance of providing a great user experience in utility apps.

Aug 24, 2023 • 30min
Alfie Kohn: Thriving Beyond Competition
Alfie Kohn is an American author and lecturer in education, parenting, and human behavior. The author of fourteen books and hundreds of articles, he is a proponent of progressive education and a strong critic of competition and rewards. Kohn has been described by Time magazine as “perhaps the country’s most outspoken critic of education’s fixation on grades [and] test scores.”Check out the video here: https://youtu.be/Jqcw_0v8ooE

Aug 4, 2023 • 44min
Adrian Hon: Making Zombies, Run!
Adrian Hon is an English writer and game designer, known for his expertise in alternate reality games and transmedia storytelling. As the CEO of Six to Start, he created the bestselling fitness game "Zombies, Run!" and authored books like "You've Been Played" (2022) and "A History of the Future in 100 Objects" (2020). He studied neuroscience at Cambridge, UCSD, and Oxford, and has spoken at TED, Long Now Foundation, GoogleX, and Disney Imagineering.Check out the video here: https://youtu.be/n8Nm7YEwfCI

Jul 13, 2023 • 36min
Robin Allenson: Creating AI-powered Tools
Robin Allenson is a serial entrepreneur who studied AI at University of Edinburgh in the early 90s, and went on to found a series of AI-powered ventures. His current venture Similar.ai uses AI to automate the important and often laborious process of optimizing web sites for SEO. Check out the video here: https://youtu.be/H6P746iG2VM

Jun 29, 2023 • 40min
Doug Hofstadter: Reflections on AI
Douglas Hofstadter is a professor of Cognitive Science and Comparative Literature at Indiana University in Bloomington. His research into cognitive science includes concepts such as the sense of self in relation to the external world, consciousness, artistic creation, literary translation, and discovery in mathematics and physics. His 1979 book Gödel, Escher, Bach: An Eternal Golden Braid won both the Pulitzer Prize for general nonfiction. His AI interests explore the subtlest and most slippery aspects of human intelligence, as embodied in deceptively deep analogy problems like ABC is to ABD as XYZ is to what?Check out the video here: https://youtu.be/R6e08RnJyxo

46 snips
Jun 1, 2023 • 48min
Dr. Julie Gurner: Unlocking Peak Performance
Dr. Julie Gurner is an executive performance coach with a Doctorate in Psychology. She has coached top-percentile executives, talent, and teams operating in fast-paced, competitive environments for over ten years, helping her clients unlock peak performance. She publishes the Ultra Successful newsletter on Substack.Check out the video here: https://youtu.be/YGFEerM6lwM

May 23, 2023 • 41min
Joakim Achrén: Investing in Games
Joakim Achrén, “the gaming startup guy”, is a games investor, and founder of Elite Game Developers, which provides advice for game founders. He co-founded Next Games (which was acquired by Netflix), and worked as Director of Analytics at Supercell.Check out the video here: https://youtu.be/VEd3uedgY7g

May 11, 2023 • 42min
Pavel Samsonov: Storyboarding for UX
Pavel Samsonov is a design architect and UX Practice Lead at Amazon Web Services (AWS) based in New York City. With a background in graphic design and a passion for human-computer interaction, Pavel has spent the last three years at AWS helping large companies adopt cloud computing and build innovative products using design methods. His professional accomplishments include being named a top UX designer by prominent industry publications, and his work has been featured in major design exhibitions and conferences worldwide. In addition to his work at AWS, Pavel is also a contributor to UX Collective, a prominent online publication in the design community.Check out the video here: https://youtu.be/XmCY_oSmL4U

Apr 20, 2023 • 32min
Kevin Kelly: Excellent Advice for Living
Kevin Kelly is a writer, futurist, and Senior Maverick at Wired magazine. He co-founded Wired in 1993, and served as its Executive Editor for its first seven years. His books include The Inevitable, about future trends, and What Technology Wants, a theory of technology. He is founder of the popular Cool Tools website, which has been reviewing tools daily for 20 years. From 1984-1990 Kelly was publisher and editor of the Whole Earth Review, a subscriber-supported journal of unorthodox conceptual news. He co-founded the ongoing Hackers’ Conference, and was involved with the launch of the WELL, a pioneering online service started in 1985. Check out the video here: https://youtu.be/wXML1wXlVmI
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