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Julie Dirksen: Design for Behavior Change
Jul 30, 2024
Julie Dirksen, a learning strategy consultant and author of 'Design For How People Learn,' shares her insights on effective behavior change in education. She highlights the importance of learner motivation and discusses her collaboration with the United Nations to integrate behavioral science into training. Delving into the Combi model, she explores capability and opportunity in fostering change. Additionally, Julie reveals how AI and VR are revolutionizing learning environments by providing personalized feedback and immersive experiences.
42:26
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Quick takeaways
- Effective learning design must motivate learners by addressing emotional responses and contextual support to facilitate lasting behavior change.
- The COM-B model provides a comprehensive framework for identifying barriers to behavior change by focusing on capability, opportunity, and motivation.
Deep dives
Understanding Learner Motivation
Motivating learners to apply their knowledge in practice is crucial for effective learning experiences. Behavioral science explores the reasons behind why individuals may fail to engage in desired behaviors despite having the necessary knowledge. This disconnect often stems from a lack of motivation or contextual support that encourages individuals to change their behavior. By addressing these factors, learning designers can better facilitate lasting behavior change in their audiences.
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