20% - The Marketing Procurement Podcast

Tuning Up the Client-Agency Relationship w/ David Meikle

Sep 6, 2023
David Meikle, a consultant specializing in advertising and marketing performance, shares insights from his new book, Tuning Up. He discusses the Meekle Matrix, a framework designed to enhance client-agency relationships. Listeners learn about his leadership experience in Russia's booming advertising scene and the complexities of aligning agency capabilities with client goals. The conversation also addresses the control-responsibility paradox and the importance of transparency in budget discussions, providing strategies for negotiating and articulating value.
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