

Tuning Up the Client-Agency Relationship w/ David Meikle
Sep 6, 2023
David Meikle, a consultant specializing in advertising and marketing performance, shares insights from his new book, Tuning Up. He discusses the Meekle Matrix, a framework designed to enhance client-agency relationships. Listeners learn about his leadership experience in Russia's booming advertising scene and the complexities of aligning agency capabilities with client goals. The conversation also addresses the control-responsibility paradox and the importance of transparency in budget discussions, providing strategies for negotiating and articulating value.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Intro
00:00 • 2min
Navigating Leadership and Consultancy in Russian Advertising
02:22 • 16min
Understanding Risk and Value in Client-Agency Dynamics
17:54 • 2min
The Control-Responsibility Paradox
19:52 • 11min
Navigating Client-Agency Dynamics
30:42 • 13min
Exploring the Meekle Matrix and Its Impact on Client-Agency Dynamics
43:15 • 4min