Navigating Leadership and Consultancy in Russian Advertising

This chapter recounts the speaker's transformative experience at Ogilvy in Russia, revealing the challenges and successes of leading a startup agency during a booming market era. It explores the complexities of transitioning into a leadership role, managing relationships, and understanding the unique dynamics of Russian business culture. Additionally, the speaker discusses their evolution into an independent strategy consultant and the intricacies of aligning agency capabilities with clients' diverse objectives in marketing.