David Meikle, a consultant specializing in advertising and marketing performance, shares insights from his new book, Tuning Up. He discusses the Meekle Matrix, a framework designed to enhance client-agency relationships. Listeners learn about his leadership experience in Russia's booming advertising scene and the complexities of aligning agency capabilities with client goals. The conversation also addresses the control-responsibility paradox and the importance of transparency in budget discussions, providing strategies for negotiating and articulating value.
