
Tuning Up the Client-Agency Relationship w/ David Meikle
20% - The Marketing Procurement Podcast
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Navigating Client-Agency Dynamics
This chapter explores the intricate client-agency relationship within marketing procurement, focusing on the impact of technology-driven processes on creativity. It emphasizes the need for transparency and collaboration in budget discussions to enhance mutual accountability and achieve better outcomes. The chapter also includes a case study illustrating successful strategies for negotiating budgets and articulating value in marketing investments.
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